With apologies for not posting any blogs since May, I’ll just dive right in. At long last, I received an email from Adobe announcing that its legacy tag management tool, Adobe Tag Manager 2.0 (ATM) would be phased out beginning in August 2015. Originally most of us had read that December 2014 would be the sunset date, but since only recently have we been informed about old versions of Report Builder being phased out in January 2015, I figured ATM still had some time left. And so it does, thankfully.

ATM 2.0 served me well allowing me to build a fantastic SiteCatalyst implementation on a hosted system where I couldn’t make programming changes for web analytics just any time I felt like. It also allowed us to establish control over 3rd party vendor tags, and in general, ATM got me to learn jQuery (and about time!).

So, thanks Adobe, for making ATM available a while longer… and thanks especially for bringing Satellite into your product mix as Dynamic Tag Management (DTM) which will be the successor to ATM.

On to the really important dates:
We’ll be able to edit ATM tags and containers until August 1, 2015, and by October 1, 2015, ATM will no longer function. This allows plenty of time to move onto DTM as soon as possible. This way we can complete peak season comfortably this year, then move on to the next generation of tag management.

Looking forward to your comments and ideas…