Anything to avoid snooping a web log, these days…! Sometimes you’ve just got to know what user-agent string a certain browser passes when it hits your site. Lately I’ve been capturing it as an eVar in Adobe Analytics (Omniture SiteCatalyst), because as a custom conversion variable you can get co-relations, breakdowns, etc. and even segement on that variable for serious troubleshooting or tracking purposes.
Once you’ve collected the user-agent string, then you may need a lookup area to figure it out… that’s where this link to UserAgentString.com comes in handy. They’ve broken down so many devices and browsers with version data and listed it in a very useful format.
And, when all else fails and you’ve peeped an actual http logfile the hard way, UserAgentString.com is still helpful. Enjoy!
I honed in on an interesting thread on the Omniture Enthusiasts group on LinkedIn. The topic author, Nicholas, asks: “Has anyone has implemented a SiteCatalyst Clickstream Database solution?” The thread has turned into an interesting conversation, and another active participant has posted an R package at GitHub to faciliate this type of data movement and analysis. Turns out that it is possible to have a daily dump of clickstream data sent similar to a Data Warehouse data file for further processing. Hmmm – what an intriguing possibility.
Hopefully I covered all my bases in the title of this post. Every time I think about the confusion around Adobe renaming Omniture SiteCatalyst, I think of the pop artist Prince (a/k/a “The Artist Formerly Known As…”). But I digress.
Today I’m passing along a link to a compilation of SiteCatalyst resources you’re bound to find interesting and useful. Some call it the Ultimate Cheatsheet for Omniture.
Antti Koski has written a well-illustrated post about using SiteCatalyst processing rules to save page referrer data in an eVar for better correlation in analysis. I expect to try this using logic in my Adobe Tag Manager code in the meanwhile. I agree with Antti that using the default Referrer report in Adobe Analytics leaves much to be desired. When will it be possible to correlate everything with everything?
I confess as a Philly Steak sandwich fan, when I saw the link for this post in a recent email from VisitPhilly.com, I couldn’t resist. There’s a lot of famous steak joints mentioned, but there’s plenty of new (to me) places to check out. Enjoy the Top 10 Spots for an authentic Philadelphia Steak
This will be a hot topic, all right - apparently Google will soon begin migrating us, kicking and screaming, to Universal Analytics. Take a look at Robert Miller’s writeup at ClickZ to learn more. For those who are kicking and screaming louder than others, Robert’s part of a team who built a tool called Airlock which eases the pain of migration. Enjoy!
I’m passing this technical how-to along to those using SiteCatalyst.
It’s a great idea to have a solution document handy for your implementation. Looking forward to your comments!
This week’s Adobe Digital Marketing Blog post for Analytics offers insight into Adobe’s plans for Dynamic Tag Management (the recently acquired Satellite tool). I found it most interesting that in 2014 it will support a formal integration of Google’s Universal Analytics, as well the possibility of DTM being made available publicly, not just to Adobe customers. I only wish there were more documentation, samples and other education about this fantastic tool available now.
At last, the good articles about creating and maintaining a web analytics Data Layer for tag management are coming to light. Josh West at Web Analytics Demystified has written an article entitled “Getting the Data Layer Right” and while it does not mention any specific tag management system (TMS), it builds the case for making careful choices when setting up a data layer and reasons for using a data layer rather than relying on query strings or accessing DOM elements directly.
I became aware of Josh’s post when an email arrived from Jan Exner’s Web Analytics for Developers blog, and it contained his commentary ‘”Data Layer” Tips’ which provides additional guidance more closely related to using Adobe SiteCatalyst/Adobe Analytics. This is primarily because he mentions using Processing Rules and Context Variables and s_code.
Enjoy these articles and enjoy the benefits of implementing a data layer for your current or next web analytics project!