Lately I’m working with implementing Google Custom Search for a larger customer.  It’s a pretty good product with a great deal of flexibility and of course, it has Google’s Famous Search Algorithm underneath.  So, it’s pretty darn good at handling whatever most site visitors throw at it.  The problem is with quantifying the results (visitor successes and failures).  There isn’t much to go on since GCS is implemented with JavaScript tag blocks and not actual code.  If these blocks of code called in a little Data Layer with results data elements (as Google has been coaxing us to create for web analytics elsewhere) there would be something to work with!   So, Big G, what about it!?

Thanks for reading my rant – as soon as I have something workable I’ll post more info.  Either G will do something or I’ll devise something. Already I’ve implemeted GCS via a Tag Management system as a proof of concept, so there is hope yet.

 

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