Adobe Analytics post roundup for early April

A great post describing how techniques for debugging Adobe DTM implementations appeared at Search Discovery’s site. Who better to get this info from than the inventors of Satellite, the predecessor to DTM!

Debugging and validating an Adobe Dynamic Tag Management implementation

Search Discovery also published another blog explaining why results can vary between Google Analytics and Adobe Analytics installations.

The next link I want to pass along is about documentation – something we’re all loathe to do. Antti Koski over in Finland blogs about his approach to documenting SiteCatalyst implementations using Microsoft Excel in this great post on his site, . This post is from a little more than a year ago, but it is relevant for anyone working with a new or existing Adobe Analytics setup. Other tools exist for this documentation process, such as the R library I’ve mentioned a few months back and there’s an Adobe employee written tool which integrates with MS Excel as well. So far I can’t get that tool to work, but I’m still interested in it and will update here when I get it working for myself. Cheers!

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