So, today is the first day of daylight saving time (DST) here in the U.S. and it’s also the occasion of my first post of 2015. So, belated Happy New Year to you all, and here’s a heads up that this post will be a hit and run listing of links I want to keep track of. You may find some of them useful too.

First off is Omniture for Beginners by Tom Capper at Distilled. At the very end of the post is a table which will help guide folks accustomed to Google Analytics as they get started with Adobe Analytics. That table is the reason I kept this post around. I’m sure it will come in handy as I train and teach others in the future.

Next is a post by Stuart Roskelley at his blog, “How to Dissect a Vendor Script”. His blog is aptly called “The Hidden Layer” and it deals with modern approaches to web analytics using tag managers, DOM scraping, etc. I found the post relevant because I’ve spent a lot of time recently shoehorning vendor tags into tag management and making all the tags play together nicely. I do have to admit that some of the problems I’ve encountered were self-inflicted, but that’s how I learn. Breaking and fixing.

Until next time, ‘keep on trackin‘! *
    *(With apologies to Dan Fredeen)

This week’s Adobe Digital Marketing Blog post for Analytics offers insight into Adobe’s plans for Dynamic Tag Management (the recently acquired Satellite tool). I found it most interesting that in 2014 it will support a formal integration of Google’s Universal Analytics, as well the possibility of DTM being made available publicly, not just to Adobe customers. I only wish there were more documentation, samples and other education about this fantastic tool available now.