A great post describing how techniques for debugging Adobe DTM implementations appeared at Search Discovery’s site. Who better to get this info from than the inventors of Satellite, the predecessor to DTM!
Debugging and validating an Adobe Dynamic Tag Management implementation
Search Discovery also published another blog explaining why results can vary between Google Analytics and Adobe Analytics installations.
The next link I want to pass along is about documentation – something we’re all loathe to do. Antti Koski over in Finland blogs about his approach to documenting SiteCatalyst implementations using Microsoft Excel in this great post on his site, . This post is from a little more than a year ago, but it is relevant for anyone working with a new or existing Adobe Analytics setup. Other tools exist for this documentation process, such as the R library I’ve mentioned a few months back and there’s an Adobe employee written tool which integrates with MS Excel as well. So far I can’t get that tool to work, but I’m still interested in it and will update here when I get it working for myself. Cheers!
So, today is the first day of daylight saving time (DST) here in the U.S. and it’s also the occasion of my first post of 2015. So, belated Happy New Year to you all, and here’s a heads up that this post will be a hit and run listing of links I want to keep track of. You may find some of them useful too.
First off is Omniture for Beginners by Tom Capper at Distilled. At the very end of the post is a table which will help guide folks accustomed to Google Analytics as they get started with Adobe Analytics. That table is the reason I kept this post around. I’m sure it will come in handy as I train and teach others in the future.
Next is a post by Stuart Roskelley at his blog, “How to Dissect a Vendor Script”. His blog is aptly called “The Hidden Layer” and it deals with modern approaches to web analytics using tag managers, DOM scraping, etc. I found the post relevant because I’ve spent a lot of time recently shoehorning vendor tags into tag management and making all the tags play together nicely. I do have to admit that some of the problems I’ve encountered were self-inflicted, but that’s how I learn. Breaking and fixing.
Until next time, ‘keep on trackin‘! *
*(With apologies to Dan Fredeen)
4/28/14 UPDATE: the original thread on LinkedIn for this topic continues to draw useful comments regarding serious implementations/requirements. Take another read on it as time permits.
I honed in on an interesting thread on the Omniture Enthusiasts group on LinkedIn. The topic author, Nicholas, asks: “Has anyone has implemented a SiteCatalyst Clickstream Database solution?” The thread has turned into an interesting conversation, and another active participant has posted an R package at GitHub to faciliate this type of data movement and analysis. Turns out that it is possible to have a daily dump of clickstream data sent similar to a Data Warehouse data file for further processing. Hmmm – what an intriguing possibility.
Hopefully I covered all my bases in the title of this post. Every time I think about the confusion around Adobe renaming Omniture SiteCatalyst, I think of the pop artist Prince (a/k/a “The Artist Formerly Known As…”). But I digress.
Today I’m passing along a link to a compilation of SiteCatalyst resources you’re bound to find interesting and useful. Some call it the Ultimate Cheatsheet for Omniture.
Antti Koski has written a well-illustrated post about using SiteCatalyst processing rules to save page referrer data in an eVar for better correlation in analysis. I expect to try this using logic in my Adobe Tag Manager code in the meanwhile. I agree with Antti that using the default Referrer report in Adobe Analytics leaves much to be desired. When will it be possible to correlate everything with everything?
This week’s Adobe Digital Marketing Blog post for Analytics offers insight into Adobe’s plans for Dynamic Tag Management (the recently acquired Satellite tool). I found it most interesting that in 2014 it will support a formal integration of Google’s Universal Analytics, as well the possibility of DTM being made available publicly, not just to Adobe customers. I only wish there were more documentation, samples and other education about this fantastic tool available now.
At last, the good articles about creating and maintaining a web analytics Data Layer for tag management are coming to light. Josh West at Web Analytics Demystified has written an article entitled “Getting the Data Layer Right” and while it does not mention any specific tag management system (TMS), it builds the case for making careful choices when setting up a data layer and reasons for using a data layer rather than relying on query strings or accessing DOM elements directly.
I became aware of Josh’s post when an email arrived from Jan Exner’s Web Analytics for Developers blog, and it contained his commentary ‘”Data Layer” Tips’ which provides additional guidance more closely related to using Adobe SiteCatalyst/Adobe Analytics. This is primarily because he mentions using Processing Rules and Context Variables and s_code.
Enjoy these articles and enjoy the benefits of implementing a data layer for your current or next web analytics project!
I just came across this handy code generator created by Alex Moore at Lunametrics. It will help you to understand link tracking with jQuery and event tracking with Google Analytics. But I’ve used it to help me nail down some tracking with SiteCatalyst (Adobe Analytics) a/k/a Omniture. I simply removed the
_gaq.push line and substituted a call to
s.tl(), such as:
Read the comments and you’ll learn about using the code generated by this tool within Google Tag Manager. Thanks Alex and Lunametrics for making this online tool available publicly!
If you’re looking to get started with Adobe Tag Manager, this quick start video will give you some insight. Adobe has mentioned that ATM may go away by the end of 2014, but ATM is still super-useful for the time being, especially if you’re migrating away from implementing SiteCatalyst the ‘old fashioned way’.