Late this summer Adobe announced that it would “end of life” the AdHoc tool (formerly called Discover). I really enjoyed using AdHoc and while I like Analysis Workspace there was something special about AdHoc that’s tough to explain. It looked cool and it did help analysts discover new things happening on websites. There’s still some time to use AdHoc, so enjoy it while it lasts. Read the announcements and see the migration guide at Adobe Spark.
Adobe DTM and hashtag
Adobe DTM’s New Custom and pushState/hashChange Event Types
Google Analytics Implementation with Single Page Application architecture
Adding Google Analytics to your React Application
Now comes Disruptive Advertising with a Dynamic Tag Management (DTM) debugger. It’s got a decent interface and it’s just a bookmarklet as well, so it should work in most browsers, unlike some debuggers which only work with Chrome (via Chrome app store).
Check it out and enjoy!
Thanks for reading my rant – as soon as I have something workable I’ll post more info. Either G will do something or I’ll devise something. Already I’ve implemeted GCS via a Tag Management system as a proof of concept, so there is hope yet.
Anything to avoid snooping a web log, these days…! Sometimes you’ve just got to know what user-agent string a certain browser passes when it hits your site. Lately I’ve been capturing it as an eVar in Adobe Analytics (Omniture SiteCatalyst), because as a custom conversion variable you can get co-relations, breakdowns, etc. and even segement on that variable for serious troubleshooting or tracking purposes.
Once you’ve collected the user-agent string, then you may need a lookup area to figure it out… that’s where this link to UserAgentString.com comes in handy. They’ve broken down so many devices and browsers with version data and listed it in a very useful format.
And, when all else fails and you’ve peeped an actual http logfile the hard way, UserAgentString.com is still helpful. Enjoy!
This will be a hot topic, all right – apparently Google will soon begin migrating us, kicking and screaming, to Universal Analytics. Take a look at Robert Miller’s writeup at ClickZ to learn more. For those who are kicking and screaming louder than others, Robert’s part of a team who built a tool called Airlock which eases the pain of migration. Enjoy!
I’m passing this technical how-to along to those using SiteCatalyst.
Adobe Analytics Implementation Documentation in 60 seconds
It’s a great idea to have a solution document handy for your implementation. Looking forward to your comments!
Google Analytics Academy is offering a three-week course hosted by Justin Cutroni starting October 8th. Take a look at the mini-site with all the details. The course is all online, and should take 4-6 hours to complete. It will help you prepare for the GA IQ certification test (not included, of course!).
Custom Dimensions have been available using one name or another in paid web analytics products for years. In Omniture (Adobe) SiteCatalyst (Analytics) their called eVars. Webtrends has offer custom dimensions since the early/mid-2000s.
Google Analytics offered five “custom variables” at first, then this Universal Analytics notion came along and now we can have 20 custom dimensions now. (I’m grateful!)
These variables can be used to track visitor interactions in a truly customized manner tailored to your website. They allow you to count what you want, not what everyone else using standard Google Analytics is counting. Combine custom dimensions with custom events and Google Analytics will be custom for your site forever more! Take a look at this blog post at analytics-ninja and learn more. See also this reference entry on Google’s Developer site which explains Custom Dimensions and Custom Metrics in a way developers will appreciate.