Web Analytics shootouts are always useful to those who haven’t yet committed to a web analytics platform or who are looking for an alternative. Most web analytics users are using Google Analytics “free” and Something Else paid. Now that Google Analytics 360 has come along and isn’t as expensive as the old GA Premium many WA users want to take a look at all the tools and platforms available.

Webtrends has done a major rewrite of their pioneering offering and they are in the game with Webtrends Infinity. The features and capabilities checklist is rather impressive, with all the real-time capability. Infinity looks to address many of the issues and shortcomings of Webtrends older offerings as well as those of other vendors. I look forward to testing Infinity in the near future, especially since new web analytics deployments are facilitated with tag management tools.