Like most shootouts, all tag management players aren’t included, mainly because its about free TM tools, but it’s still a good read: Comparing Three Free Tag Managers: Google Tag Manager, Qubit Open Tag, and DC Storm Tag Manager

In fairness, Adobe Tag Manager and Adobe’s new Dynamic Tag Management (DTM) tools are free but getting access to them is not free because to get them you’ve got to be running Adobe Analytics, which is a paid web analytics platform.

Meanwhile, Tealium is a premier-level tag management tool for web analytics and it is most definitely not free. If you get a demo, you’ll understand why its not free. Read more about Tealium in this detailed blog post.

Once you make the switch to using tag management, you’ll wonder how you ever lived without it. I look forward to your questions and feedback about tag manager usage and practices!