Many people I speak with regarding web analytics wonder if they have the right solution. Free solutions such as Google Analytics can get you a lot of insight, but how do you know when it is time to upgrade to a full sized solution such as [fill in the blank here: WebTrends, Omniture, ClickTracks, etc.]? Judah Philips over at Web Analytics Demystified blogs about the topic in two parts.

Judah highlights Custom Reports as one feature which sets apart the free or economy solutions from the full-featured products. I’ve had the good fortune of working with the WebTrends custom reporting feature and I used it to gain customer behavior insight many times. I’ll write about those experiences soon.