While we’ve all been in awe of “real-time” data reporting in Google Analytics, premium web analytics vendor Adobe has been adding similar capabilities to SiteCatalyst. This low-latency data is called Current Data and this feature debuted about six months ago in late fall of 2012. Just past that time frame in Q3, I can recall complaining a few times about latency in our SiteCatalyst reports, but somehow no one in client care suggested we try this ‘new’ feature!

To find out more, read this 4/3/13 post at Blastam, and this feature announcement post at Adobe, if you’d like to enable Current Data Reports for your users to view.

So, this is obviously a great ‘catch up’ enhancement for SiteCatalyst to have, and I’m grateful to have access to this feature now. An excellent follow-on tweak would be for it to be possible to add Current Data reports to a dashboard. As I write this post, it is only possible to link to a report. Nonetheless this feature will help folks testing implementations with less waiting for data to process.