I don’t see much written on linear conversion reports like you might think. They are a great way to monitor key metrics on a website, such as the steps in a site’s conversion funnel. While I have long known how to get these reports running in Adobe SiteCatalyst, I had never tried creating one in Google Analytics (tsk, tsk!!) until now. So, if you’re interested in learning how to get these reports for your own GA account, here’s a great how-to article from Tim Leighton-Boyce at CXFocus.com entitled Get an Instant Checkout Health Check with this one-stop Report. The important thing about this post I’m citing is that it has been revised multiple times with more relevant information and improvements.

Enjoy, and please share your results, time permitting!

PS – I haven’t tried creating a horizontal conversion funnel in Webtrends – has anyone else tried?