Raven offers the Google Analytics Configuration Tool, a little “sitelet” (focused microsite) which offers 8 tools to help folks jump start their Google Analytics setup. Most interesting are the complex setups such as sub-domains and multi-domain setups, as well as event tracking configuration and a URL builder for campaigns such as SEM links and email links.

In the middle of all this setup work, many advanced users hosting multiple tracking tags on their sites are using Google Tag Manager with Google Analytics and other top WA (er, should I say, DA?) tools. I just found this post from Lothaire, who related his experience implementing an updated Webtrends tag using Google Tag Manager. Brett Hale has integrated SiteCatalyst (now Adobe Analytics) tags using GTM as well. I’m working now myself with Adobe Tag Manager. I’ll keep you posted with my notes going forward. First note is that I haven’t found much info about using a Data Layer (a/k/a analytics layer or universal variable) with SiteCatalyst tags. Wonder why?