Social Media ROI

This huge infographic poses the question, Is Social Media Marketing Effective? Then goes about proving or disproving it. Most web analytics tools have added the ability to track the effects of Social Media efforts, but implementation is not simple and reading the results less than straightforward. Looking at any reports, keep in mind the real reason you’re making efforts in the Social Media arena: most likely it is to increase conversions. Keep the real reasons in perspective when quantifying all thoses Likes and Followers!

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