Tag Management opens a new world for flexible web analytics

Wow – what a whirlwind couple months as I took the plunge using Adobe Tag Manager for a recent SiteCatalyst (now Adobe Analytics) implementation. First, I owe Kevin Rogers a big thanks for his help along the way. I’ll post more about my ATM experience going forward.

What I wanted to write about today was this writeup I found which explains how to verify a site for Google Webmaster Tools using Google Tag Manager. What a great idea… the fun part is we’re only getting started with Tag Managers – they’re rocking the web analytics world.

Tag on!

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