Validation, validation, validation

…. sounds like something you’ve heard when searching for a new home, doesn’t it?  I’m borrowing from the real estate buzz phrase ‘location, location, location’ which helps explain real estate demand and property values.

Getting to the point related to web analytics, it is so important to validate reports, when possible, against another data source.  This topic is addressed from an Omniture SiteCatalyst perspective in this excellent blog post at The Omni Man blog.  Enjoy the read; let me know your reaction, or if I can help you better understand your web analytics results.