Brian Clifton’s Measuring Success blog is full of good posts. The blog complements his book, now in its 3rd edition. The first post I spotted was a detailed listing of the limitations of the non-paid public version of Google Analytics. This kind of info is valuable for those who need to size a web analytics solution for a larger site. Most normal or low-traffic websites would never reach these limits. Sizing is a perfect segue into the next post I found interesting: “Should You Pay $150,000 for your web analytics tool?” This post provides some great guidelines, such as not paying for web analytics unless the site is generating $1million in annual revenue at minimum. I’d never heard a number like that before, but I’ve never claimed to be a P&L expert either.

These two posts are great for making you think about what you’re really trying to accomplish with your analytics; I hope you’ll take a few moments to read through them.