Tuning Bounce Rate Metrics in Google Analytics

I just found this post so I haven’t tried the tactics explained, but the explanations of the mechanics of bounce rate are so useful I have to pass along the link. What the author is demonstrating is that Google Analytics out of the box has little way to calculate time on site without some tweaking. So if visitors stay on page for 15 minutes, GA may guess the visitor spent no time on the site at all because only one page view was logged. This could have big implications for news or blog sites where many visitors only view a single page, scanning headlines, etc. I hope to experiment with these tweaks soon – let me know if you do the same.

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