It seems that forever one of the advantages paid web analytics tools had over Google Analytics was path analysis. Not anymore – for a few months now GA has had something called Visitors Flow and it is pretty cool. This “new” feature allows you to segment on the fly and visually view a chart of the different ways site visitors traverse your website. For me the best part is that the visitor flow feature works retroactively with your data, unlike some setup and configuration which works going forward from the time it was set up. More posts to come about this really nice feature addition – the pressure continues on paid web analytics vendors!