Get a free baseline read on your site’s traffic and demographics

One of the first things I suggest to people I talk to who have questions about their web site metrics is to use some of the great free tools such as Quantcast to get a baseline read on site audience. Another similar tool is Alexa, but I trust Quantcast a lot more because it allows more control and will display real life data when you install their free tag on your site and become ‘Quantified’. Within a few days of installing the tag, data will start to appear on the Quantcast site for your domain.